I am not an agency.

I do work with agencies, and don’t get me wrong, agencies are great. They can execute cross-channel large scale campaigns efficiently, but sometimes small local businesses need something a bit different – a personal touch, if you will.

It can be extremely difficult to execute a social strategy if the person behind the keyboard has never been into the business. Knowing your products and services is one thing, understanding your community, atmosphere, sense of humour and points of difference is another.

I’d also put money on the fact that as a small business owner, you aren’t a digital marketer. You don’t have to be. But you should understand what platform is best to invest your efforts in, and which is worth using for paid marketing. It’s my role to determine that for your business, and help you understand it.